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Most B2B companies don't have a growth problem. They have a pipeline problem. We design and install the structured acquisition system that fixes it.
Built for B2B operators
across the country
The Revenue Architecture System™
Your acquisition arm. Built by operators.
Founder-led by Kevin and Melissa Durkin and staffed by revenue architects, implementation engineers, and CRM operators. Four phases, designed for your market and installed inside your business.
Diagnose
Revenue concentration analysis, ICP definition, pipeline audit, and identification of the specific fragility points in the current growth model.
Design
Target account mapping, vertical market selection, outbound system design, CRM structure, and the quote process blueprint.
Install
CRM configuration, outbound system activation, sales process operationalization, team alignment, and reporting setup.
Optimize
Ongoing performance review, pipeline metric accountability, time-to-close improvement, and system refinement based on real data.
Strong operations. Unpredictable pipeline.
This is not a capability problem. It is an infrastructure problem.
Pipeline becomes fragile when growth depends too heavily on referrals, events, or a small number of key accounts. Margin slips when quoting, sales execution, and reporting are not structured. We replace that with infrastructure.
Annual revenue band of the operators we build for
Diagnose · Design · Install · Optimize. Installed, not handed off.
Manufacturing, industrial, IT, and technical services
Who we work with
Owner-led B2B firms, $5M–$50M in revenue.
Quote discipline, target accounts, and a working CRM.
We replace inconsistent quoting and unstructured follow-up with a system that converts more of what's already coming in, and adds new pipeline that does not depend on the next trade show.
Outbound that doesn't sound like every other MSP.
Positioning that pulls you out of the commodity pool, plus a structured outbound system that creates qualified conversations with the right buyers, in the right verticals.
Diversify revenue away from a handful of accounts.
Revenue concentration is a fragility risk. We design and install the acquisition system that gives you a real second source of growth beyond referrals and existing relationships.
Common questions
Worth asking before we start.
01How long until we see qualified pipeline?
Phase 1 (Diagnose and Design) takes 30 to 45 days. Phase 2 (Install) takes another 30 to 45. By day 90 the system is running. Consistent qualified meetings typically start landing in months 4 to 6, as authority and outbound start compounding.
02Do we own the system after the engagement?
Yes. Every piece of the architecture is yours: the CRM configuration, the target account map, the ICP definition, the outbound infrastructure, the reporting alignment. We hand off documented, working systems your team continues to run. The system stays even if we don't.
03What size companies do you work with?
Owner-led and founder-led B2B firms doing $5M to $50M in annual revenue, primarily in manufacturing, industrial, IT, and technical services. Operationally strong, but growing reactively. Companies under $5M typically need a different motion. Above $50M usually have internal teams in place.
04How is this different from a marketing agency?
A marketing agency produces output: campaigns, content, ads. We install infrastructure: the structured acquisition system that turns interest into qualified pipeline. We measure pipeline volume, conversion, time-to-close, and revenue concentration. Activity metrics are inputs to us, not results.
05What if we already have a sales or marketing team?
Most of our clients do. We work alongside your existing team, installing the system they use, designing the process they run, configuring the CRM that finally gives leadership real visibility. We do not replace your team. We give them infrastructure.
06What's the investment?
Engagement size depends on the scope of the design and install phases. We share a written scope and number after the Revenue Architecture conversation. No fixed retainers, no project upsells, no surprise line items.
Start the conversation
Schedule a Revenue Architecture Conversation.
A 30-minute working session. No deck. No pitch. We'll map the fragility points in your current growth model and tell you what it would honestly take to replace them with a system.